Process
01 immersion
We study what makes your customer tick. What language moves them. What’s happening in the subculture your brand speaks to. The landscape gets mapped before a single word gets written.
02 Ideation
Creative direction. Concepts, angles, language approaches. You’ll see the thinking behind every idea. We pitch, you feed back, we refine. Open communication every step of the way.
03 Execution
Shoulder to shoulder with you and your team to steer the language and ensure brand objectives land exactly as intended. We don’t part ways until you’re happy with the work.
Services
Brand voice & Strategy
Make your personality your biggest competitive advantage.
Focus Areas
Brand Positioning, Tone of Voice, Messaging Frameworks, Verbal Identity Guidelines.
You Receive
A guiding narrative, supporting messaging pillars, tone of voice guide, and vocabulary guidelines. A complete verbal identity system your team, designers, and agencies can build from.
Structure
Full verbal identity build or scoped to a specific launch or campaign. Starting from £5,000.
Product Language
Give each item its own identity, story, and reason to exist.
Individually distinct. Collectively unmistakable.
Focus Areas
Naming, Collection Architecture, Product Descriptions, Collection Copy.
You Receive
Product nomenclature, explicit positioning rationale, unique mechanism development, a naming system for future range extensions, and SKU descriptions across your full range.
Structure
Scoped per collection. Starting from £4,000.
Campaign & Advertising Copy
Be the brand people screenshot and send to their friends.
Focus Areas
PPC, Social Ads, Email & Retention, OOH, Retail, Experiential.
You Receive
Campaign-ready copy across your specified channels, creative concepts, headline variations, body copy, adapted per format and platform.
Structure
Scoped per project, per channel. Available for retainer. Starting from £2,700.