IT’S not
marketing.

IT’S not
branding.

IT’S a secret
third thing.


Dream Awareness™ is identity-based persuasion.
And it’s about to change everything you think you know about selling.

the best copy doesn’t sell features OR BENEFITS.

It pulls people into who they want to become.

This is for those who sense THEY SHOULD stop following the playbook and start writing for who Is ACTUALLY reading.

Dream Awareness™ is a framework built for that.

Not marketing. Not branding.
Something smarter. Deeper. Chemical.

Backed by neuroscience, proven in multi-million dollar campaigns, and finally being made public — for the first time.

Want in?