How To Make Anyone Do Anything You Want
(And Love It)
While Learning More Than Literally Every Marketing Graduate On The Planet
In A Single Video
If you’re like me, you’ve spent a ridiculous amount of time discussing the age-old question, “If you could have just one superpower, what would it be?”
The reason the question is so interesting is because it forces you to pick one great superhuman skill, which immediately gets you thinking...
Which ONE THING would be the most all-around useful thing?
Superhuman strength would be pretty cool, but how useful is it really to be able to lift really heavy things?
What about flying? I mean, it would definitely be a convenient (and cheap) way to travel and you could probably pack stadiums full of people to do areal shows, which could make you rich, but being able to fly doesn’t really help anybody or allow you to do much of anything except save on airline tickets.
Of course, there’s invisibility (pervs), laser eyes, impenetrable skin, and the list goes on.
No matter what, it’s difficult to find that ONE superpower that is the most useful one in any given situation.
Well, after a lot of thought and consideration, I’ve finally settled on what I think is the most useful superpower in the universe...
The Ability to Make Anybody do ANYTHING You Want
This trumps all other superpowers.
It doesn’t matter what anybody else is capable of if I can make them do whatever in the hell I want them to do.
Flying?
Superhuman strength?
Invisibility?
I rule the roost if I have the power of persuasion – at that point, they are nothing but my little balls of putty, to mold into any shape I please.
I’m Pulling The Strings
And, the cool thing about this “superpower” is that it’s real...and I already have it...and you can have it too, because it’s a learnable skill.
You don’t have to fall into a vat of nuclear waste or get bitten by an insect or anything!
Even better – I’m going to teach you this skill in the upcoming video.
This skill allows people like me to write a few words down and generate tens of millions of dollars in my PJs...
No matter what city I ended up in, all it would take me is writing a couple of letters to bring in a non-stop flow of cash.
I Bet You Think I’m Full Of Shit
But let me learn you something – this isn’t anything new.
I’m not different.
I’m not innovative.
I’m just copy-catting the guys who are either dead or old enough to be my grandad.
Guys like the legendary Gary Halbert (who’s super dead).
He wrote this boring letter in the early 70s...
Dear Mr. Macdonald,
Did you know that your family name was recorded with a coat-of-arms in ancient heraldic archives more than seven centuries ago?
My husband and I discovered this while doing some research for some friends of ours who have the same last name as you do. We’ve had an artist recreate the coat-of-arms exactly as described in the ancient records. This drawing, along with other information about the name, has been printed up into an attractive one-page report.
The bottom half of the report tells the story of the very old and distinguished family name of Macdonald. It tells what the name means, its origin, the original family motto, its place in history and about famous people who share it. The top half has a large, beautiful reproduction of an artist’s drawing of the earliest known coat-of-arms for the name of Macdonald. This entire report is documented, authentic and printed on parchment-like paper suitable for framing.
The report so delighted our friends that we have had a few extra copies made in order to share this information with other people of the same name.
Framed, these reports make distinctive wall decorations and they are great gifts for relatives. It should be remembered that we have not traced anyone’s individual family tree but have researched back through several centuries to find out about the earliest people named Macdonald.
All we are asking for them is enough to cover the added expenses of having the extra copies printed and mailed. (See below.) If you are interested, please let us know right away as our supply is pretty slim. Just verify that we have your correct name and address and send the correct amount in cash or check for the number of reports you want. We’ll send them promptly by return mail.
Sincerely,
Nancy L. Halbert
P.S. If you are ordering only one report, send two dollars ($2.00). Additional reports ordered at the same time and sent to the same address are one dollar each. Please make checks payable to me, Nancy L. Halbert.
I bet you think that letter’s not anything special.
I bet you think, “Hey, I could write a letter like that.” And you’re right, you can.
In fact, pretty much anybody reading this can write a letter like that, which is why this is going to be the best and most profitable video you’ve ever watched in your life.
Want to know how much ol’ Gary made for this simple little letter?
$90 MILLION.
In fact, at one point he had to hire a staff of 40 employees whose job was to just deposit the checks that came in the mail.
And, I’ll tell you right now – in a condensed nutshell – exactly why this letter made so much damn money.
You see, when Gary Halbert (known as the greatest living copywriter in the world, when he was alive that is) wrote this letter he did it in the dark because he couldn’t pay his electric bills.
He also did it in the same room as a seething wife who wasn’t too happy about her dead-beat husband sucking up all their money with another one of his stupid schemes.
It was in that moment he had a eureka moment.
After years of reading all the big books on copywriting and about sending promotions to people through the mail, all telling him to put his message in bulky brightly coloured envelopes with “teaser messages” on the outside shouting for people to “Open now! Special discount on whatever bullshit you don’t want!” he realised something...
...people throw that crap away as soon as they get it.
So, he asked himself, “How can I make sure they don’t throw my letters away?”
The answer was deceptively simple – send it in a plain white envelope with a first class stamp with an actual return address on the outside, and actual typed-up words.
Then, write the letter as if it was casually from a friend.
Boom – Gary was a multi-multi-millionaire with a single letter and the letter mailed out to over 600 million people (to Macdonald and McCanless and McPhearson, and pretty much any other Irish and Scottish last name variation you can think of).
Being a successful screenwriter or a fiction novelist can take years and years of constant rejection and penniless white-knuckle living before there is even a glimmer of success and even then the likelihood is that it will NEVER happen.
Yet, morons like me, with no college degree, can write a SINGLE letter and...
Make More Money Than Any New York Times Best-Selling Novelist
Does For An ENTIRE Year of Book Sales
And that’s been the case for nearly 100 years (and it hasn’t changed...and it’s not going to change).
Drop me in a random city without a penny in my pocket and I’ll write money out of thin-air, and you can too.
If you’re reading this right now and thinking to yourself, “I’ve been duped! I can write simple letters like that too, where’s my millions!?”
Don’t get your panties in a twist...
All Shall Be Revealed
You see, it’s NOT the writing that makes these people successful (most probably couldn’t pen the next great American novel, and many of them are ADHD-afflicted dropouts like me who snoozed through most of their English classes).
It’s the SUPERPOWER they have.
They have developed the single most useful skill in the universe – they have the ability to make anybody do what they want.
Because they understand the basic principles of persuasion and why people take the specific actions they do.
They simply translated that knowledge into the written medium.
Because, like me, they are probably lazy as hell and hate putting on pants.
But, that skill translates into many other mediums as well.
If You Want To
Get guys (or girls) drooling over you
Get a job anywhere doing anything
Sell literally anything in any environment
Make people like and respect you
Get promoted
Get a raise
...and pretty much get your way
...then PERSUASION is how you do it.
It doesn’t matter whether you write it or say it, it’s the same thing –
Knowing How To Push The Right Buttons...
...and pull the right levers on your fellow “human-bots” that makes them do what you want them to do.
Are you having a moral crisis right now?
Don’t worry – you’ll figure out some way to justify using this unfair advantage – this superpower – on your fellow man.
In fact, as you’ll find out in the video, you’re ALREADY a sneaky, manipulative so-and-so with all the people you love the most already, and you’re completely fine with it.
If it makes you feel better, I’ll tell you what I tell my trainee copywriters…
“It’s EEM – Ethical Emotional Manipulation”.
Before we move on, I just want to drill the value of this superpower a little deeper into your skull...
This “Superpower” Has NEVER Changed and it WILL NEVER Change
Aside from making anybody do what you want...
...separating yourself from 99% of the slack-jawed yokels out there slugging it out in the deplorable cesspool that is your late twenties…
...And tacking a bunch of zeroes onto whatever number is currently in your bank account...
...It’s important that you understand that this skill has not changed since the dawn of time and will never change (unless we all become robots).